The Importance of ‘Negative’ Reviews In The Blogging Industry

ROLLY Mag

I, like many bloggers, often share my monthly favourite products but don’t get around to sharing the products I didn’t like. This is for a few reasons:

  • Sometimes the products go straight in the bin / on to a friend if I don’t like them, so they don’t stick around to get a photo 
  • I forget about them! If I don’t like it, I’m not using it / reaching for it

But I really want to try and make my ‘non faves’ a regular feature on my IG. 

Not because I enjoy not liking products, but because I think that it’s important to add an alternative perspective. 

***When I say negative, I don’t mean I’m hating on the product. I try to give a reasonable explanation for why the product didn’t work for me. 

My first non faves post featured Bangn Body products. I have not seen a single bad review for these products. 

However, when I posted about it, I got quite a few people comment or send me a message saying that they also weren’t a fan. 

Where were these reviews when I was searching for them? 

Think about your own consumer habits…

I personally will only buy something if it has been recommended to me or I’ve seen that it has worked well for people. 

I rarely pick up a product without hearing any reviews. 

This is why it’s so important to share your opninions about products – good or bad! 

Because it might influence someone else’s purchase. 

For example, I disliked the intense scent of Bangn Body. Someone messaged me saying ‘thanks for sharing, I don’t like fragranced products but I wanted to try this. I’ll wait for the fragrance free version because of your review.’ 

ALSO!

It builds trust with your audience. Particularly if your audience relate to you, they might think ‘oh if she didn’t like it, I probably won’t either.’

This is not a bad thing! 

At the end of the day, just because something did or didn’t work for you, doesn’t mean it will work or not work in the same way for someone else.

As bloggers, our reviews are part of the buying process for many people. If you think of yourself, you want to know as much as you can before you commit to something. 

Now, I know lots of bloggers who say they don’t share their negative reviews because they don’t see the value in it. It’s a waste of time and space on their feeds. I get this perspective, and I see how you might think that. 

If you are constantly giving products bad reviews it may not feel like a very happy place on your socials. 

So I think here, it’s important to ask yourself why you didn’t like it. 

For me, the scent of Banng Body was a big factor. And I know that frgarance is a popular subject when it comes to products. So this element of the product is a relevent fetaure that people want to know about. 

If I don’t like a product ‘just because’ then that’s not valuable to my followers nor the brand. 

That’s another thing, the brands need to know!! 

Even though I haven’t seen the negative reviews, Bangn Body must’ve received a few about the scent because they have recently released a fragnrace free alternative. Hurray! 

This brand do customer care extremely well, but I would hope that other brands would also see that customers are disliking a particular thing about their product and make changes. 

So, that’s my two cents on that. 

What do you think – would you ever share a ‘negative’ review?

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2 thoughts on “The Importance of ‘Negative’ Reviews In The Blogging Industry

  1. I love this idea, as much as I love hearing about products that are worth getting. I sometimes prefer hearing about ones to avoid as I don’t want to waste my money on them! Thanks for sharing xxxx

    Liked by 1 person

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